Online Expression Analysis for Market Research

You want to offer your client, internal or external, the best and most reliable techniques to measure appreciation, acceptance, and so on. FaceReader Online is the user-friendly online facial expression analysis service that you can now incorporate in your market research.

How Does it Work?

Capturing emotions by analyzing facial expressions offers additional and objective insights into the impact, appreciation, liking, and disliking of products, websites, commercials, movie trailers, and so on. So why not try it yourself? FaceReader Online allows you to create one or multiple projects.

In short, you can bulk-email a hyperlink to participants using your own survey tool, even integration in a questionnaire is possible, wait for the response, let FaceReader automatically analyze the videos, upload the analysis results on your PC with FaceReader software installed, interpret the results, and present your findings to your client. Isn’t that quick and easy?


Step 1.Define your project

Setup your project variables and upload the video files you wish to measure the response for.

Step 2.Invite participants

Use survey software of your choice to invite participants and add some survey questions. The emotional response of the participants to the video files will be recorded.

Step 3.View results

Only minutes after the last participant has taken part in the survey, the project results will become available. For a detailed analysis the results can be downloaded as a FaceReader™ project file.



FaceReader Users Worldwide

FaceReader Online is based on the FaceReader™ software that is used at over 300 sites worldwide, with the advantage that this version runs online on a website.

This means that you can test appreciation or impact on-site while participants can stay at home, allowing you to incorporate a much larger number of participants. FaceReader Online is not built by or related to a market research company. We are offering an independent service and not doing our own market research.

University of Natural Resources and Life Sciences Department of Food Sciences and Technology, Wien, Austria
Catholic University of LeuvenResearch Center for Marketing and Consumer Science, Leuven, Belgium
University of BrusselDepartment Developmental & Life Span Psychology, Brussels, Belgium
Danish Technological InstituteLife Science, Aarhus, Denmark
Aalborg UniversityDepartment of Development & Planning, Copenhagen, Denmark
SOSU Nord Future LabVodskov, Denmark
University of JyväskyläDepartment of Psychology, Jyväskylä, Finland
DecathlonVilleneuve d’Ascq, France
ESTIA 2 - PEPSSBidart, France
Lille Graduate School of Management-SKEMADepartment of Sales-Marketing, Lille, France
University of MetzMetz, France
TELECOM Bretagne TechnopôleBrest, France
Stuttgart Media UniversityFaculty Information and Communication, Stuttgart, Germany
University of Duisburg-EssenDepartment of Psychology, Essen, Germany
University of KasselHuman-Computer Interaction, Kassel, Germany
University of MünchenDepartment of Psychology, München, Germany
National College of IrelandSchool of Informatics, Dublin, Ireland
IULM UniversityConsumer Behavior and Organizational Communication, Milano, Italy
University of BariDepartment of Psychology, Bari, Italy
University of Bari ‘Aldo Moro’Department of Informatics, Italy
University of EconomicsPoznan, Poland
University of WarsawFaculty of Psychology, Warsaw, Poland
Warsaw University of Life SciencesDepartment of Functional Foods and Commodity, Warsaw, Poland
Clínica de Trastornos AfectivosVigo, Spain
Sinerco S.L. CGijon, Spain
University of GranadaDepartment of Experimental Psychology, Granada, Spain
University of MondragónDepartment of Design, Arrasate - Mondragon, Spain
University of ValenciaDepartment of Psychology, Valencia, Spain
Amsterdam University of Applied SciencesAmsterdam, The Netherlands
Eindhoven University of TechnologyFaculty of Industrial Design, Eindhoven, The Netherlands
IPM Research & AdviceZoetermeer, The Netherlands
NetMarketing Usability ExpertsRotterdam, The Netherlands
Research and Documentation CentreMinistry of Security and Justice, Den Haag, The Netherlands
Smelik Abrahams MorssinkhofPartners in Healthcare Marketing, Maarn, The Netherlands
University of DelftFaculty Industrial Design Engineering, Delft, The Netherlands
University of GroningenFaculty of Behavioural and Social Sciences, Groningen, The Netherlands
niversity of TilburgDepartment of Marketing, Tilburg, The Netherlands
University of WageningenDepartment Food & Biobased Research, Wageningen, The Netherlands
Anglia Ruskin UniversityDepartment of Psychology, Cambridge, United Kingdom
Glasgow Caledonian UniversityeMotion Laboratory Division of Computing, Glasgow, United Kingdom
Manchester Metropolitan UniversityDepartment of Biological Science & Engineering, Manchester, United Kingdom
The Babraham InstituteDepartment of Neurobiology, Cambridge, United Kingdom
University of BathSchool of Management, Bath, United Kingdom
University of BournemouthDepartment of Psychology, Poole, Dorset, United Kingdom
University of Central LancashirSchool of Psychology, Preston, United Kingdom
University of HuddersfieldDepartment of Psychology, Huddersfield, United Kingdom
University of PlymouthSchool of Psychology, Plymouth, United Kingdom
Saint Mary’s UniversityDepartment of Psychology, Halifax, NS, Canada
University of MontrealDepartment of Communication, Montréal, QC, Canada
University of MontréalDepartment of Computer Science, Montréal, QC, Canada
Brigham Young UniversityDepartment of Engineering and Technology, Provo, UT, U.S.A.
Carolina UniversityDepartment of Communication Sciences and Disorder, Greenville, NC, U.S.A.
Davidson CollegeDepartment of Psychology, Davidson, NC, U.S.A.
Georgetown UniversityDepartment of Psychology, Washington, DC, U.S.A.
University of FloridaDepartment of Agricultural Education and Communication, Gainesville, FL, U.S.A.
Virginia TechCenter for Leadership Studies,Blacksburg, VA, U.S.A.
Virginia TechDepartment of Psychology, Blacksburg, VA, U.S.A.
Queensland University of Technology School of ArchitectureDepartment of Industrial Design, Brisbane, Australia
University of MelbourneSchool of Management, Bundoora, Australia
Tianjin Normal UniversityKey Centre for Psychology and Behavioral Research, Tianjin, China
Civil Aviation University of ChinaResearch Institute of Civil Aviation Safety, Tianjin, China
University of AntioquiaDepartment of Social Sciences and Humanities, Envigado, Colombia
Tata Consultancy Services Ltd.New Delhi, India
Centre for Innovation & Enterprise Republic PolytechnicSingapore, Singapore
Technological University of NanyangSingapore, Singapore
Seoul National UniversityDepartment of Psychology, Seoul, South Korea
Hungkuang UniversityDepartment of Child Care and Education, Taichung, Taiwan
National Chiao Tung UniversityInstitute of Communications Studies, Hsinchu, Taiwan
National Yunlin University of Science and TechnologyDepartment of Industrial Design, Douliou, Yunlin, Taiwan
University of Chinese CultureDepartment of Journalism and Communication, Tapei, Taiwan
University of West IndiesDepartment Mathematics & Computer Science, St. Augustine, Trinidad and Tobago (W.I.)