Case Studies

How can FaceReader Online be used

Do you want to know more about the usefulness of this facial coding platform? These cases give you an idea of what you can do with FaceReader Online. It also shows how reliable the software is. And if you integrate the service with a survey tool you can collect additional data. Do you want to see what the FaceReader Online dashboard looks like? This is also possible! You can play around with some real data in the sample project.

Case Study

FaceReader is as good at recognizing facial expressions as humans.

In this study the FaceReader software was validated on two publicly available and objective datasets of human expressions of basic emotion (WSEFEP & ADFES). Facereader categorized 88% of the emotions accurately, which is similar to the human recognition scores (average of 85%).

Case Study

FaceReader can predict advertising effectiveness

In this study FaceReader Online was used to analyse facial expressions while participants watched an amusing advertisement from their own home. Facial expressions of happiness were automatically analysed by facereader.

Case Study

The importance of a positive rise in an advertisement

The Canadian marketing company Imarklab used FaceReader-online to monitor respondents’ facial expressions while they viewed video ads.

Case Study

The importance of finding the right target audience

In this project we showed two very different car commercials to a small sample of people. When we look at the FaceReader results we can clearly see a difference in how men and women perceive these commercials.